USMEF: CREATIVE MARKETING DURING A PANDEMIC

In with a special report from the USMEF is NAFB’s Micheal Clements

November 13, 2020 – NAFB News Service with permission from the USMEF – Marketing U.S. red meat world-wide during a pandemic takes creative strategies.  Things like trade teams, plant visits, all in-person events, aren’t options in 2020. However, adapting to new ways of promotions creates innovation. During the U.S. Meat Export Federation Virtual Strategic Planning Conference, a panel focused on how USMEF has reacted to the disruptions. USMEF South Korea Director Jihae Yang says that consumers were getting tired of the normal at-home meals, so, the industry offered new, at-home options that were previously found only at top steakhouses…

Again, those comments were part of the Creative Marketing Session during the USMEF Virtual Strategic Planning Conference. Learn more online at USMEF.org.

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11-13-20 USMEF: CREATIVE MARKETING DURING A PANDEMIC
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By Brian Allmer - The BARN

Brian Allmer & the BARN are members of the National Association of Farm Broadcasting (NAFB), the Colorado FFA Foundation, the Colorado 4H Foundation, the Colorado Farm Show Marketing Committee, 1867 Club Board Member, Denver Ag & Livestock Club Member, the Weld County Fair Board, the Briggsdale FFA Advisory Council, Briggsdale 4H Club Beef Leader & Founder / Coordinator of the Briggsdale Classic Open Jackpot Show.