NEW ORLEANS, LA. (Feb. 3, 2023) – Cattle producers Jimmy Taylor, Andy Bishop and Ryan Moorhouse are the new leaders of the Cattlemen’s Beef Promotion & Research Board (CBB). This officer team is responsible for guiding the national Beef Checkoff throughout 2023.
Taylor, Bishop and Moorhouse were elected by their fellow Beef Board members during their Winter Meetings, held during the 2023 Cattle Industry Convention in New Orleans, Louisiana. Taylor, the 2022 vice chair, will now serve as the CBB’s chair, while Bishop will transition from his role as the 2022 secretary-treasurer to become the 2023 vice chair. Moorhouse is the newest member of the officer team, taking on Bishop’s former responsibilities as secretary-treasurer.
Chair Jimmy Taylor and his wife Tracy run a commercial Angus herd near Cheyenne, Oklahoma consisting of approximately 600 females on 12,000 acres. Their ranching efforts have earned them the 2011 Certified Angus Beef Commitment to Excellence Award and the 2013 Oklahoma Angus Association Commercial Breeder of the Year. The use of artificial insemination, proper nutrition, genomics and other new technologies play a large role in obtaining the operation’s goal: to create a good eating experience for the consumer. Taylor has also served on several local and state boards.
“As 2023 gets underway, demand for beef continues to be strong, both domestically and internationally,” Taylor said. “However, ongoing drought and economic uncertainty continue to challenge our industry. As the new chair of the Cattlemen’s Beef Board, I’m looking forward to working with our dedicated members and contractors to develop plans and initiatives designed to advance our industry and build upon the momentum generated during 2022.”
Vice Chair Andy Bishop and his wife Meagan are raising their four children on their registered Angus seed stock operation, Fairfield Farm, near Cox’s Creek, Kentucky. Bishop began his career teaching agriculture to students and eventually moved into the field of agriculture lending in 2007. Bishop is the former chair of the Kentucky Beef Council and the National Cattlemen’s Beef Association (NCBA) Young Cattlemen’s Conference. Bishop also served as a member of the Long Range Planning Task Force and as president of the NCBA Young Producers Council and the Kentucky Cattlemen’s Young Producers group.
Moorhouse grew up on his family ranch, a cow/calf and stocker operation in North Central Texas. After graduating from Texas A & M University, he went to work for Continental Grain Cattle Feeding (now Five Rivers). He is currently the general manager for Hartley Feeders, a Five Rivers Cattle Feeding operation. Moorhouse also operates his own stocker operation back home on part of the family ranch. Moorhouse and his wife, Colette, have two sons and reside in Amarillo, Texas.
“I couldn’t be more pleased to have experienced producer leaders like Jimmy, Andy and Ryan to guide the CBB throughout the next year,” said Greg Hanes, CEO of the Cattlemen’s Beef Board. “These gentlemen understand the challenges and opportunities currently facing the beef industry, and each has a unique perspective to share. I’m confident their leadership will help the CBB and the Beef Checkoff achieve new levels of success in 2023.”
To learn more about the Beef Checkoff and its programs, including promotion, research, foreign marketing, industry information, consumer information and safety, visit DrivingDemandForBeef.com.