In partnership with the soy checkoff, Goodyear expands its commitment to develop sustainable tires with soy

ST. LOUIS (June 28, 2022) — The Goodyear Tire & Rubber Company recently announced that two lines of its commercial tires are now made with a renewable soybean oil compound. The Goodyear Metro Miler G152 and G652 tires for transit buses along with the popular Endurance™ WHA waste haul tire are now made with soybean oil, which replaces a portion of the petroleum-based materials used in their production. Both the Metro Miler tires and the Endurance WHA waste haul tire continue to deliver the expected high-performance benefits. The new soy-biobased tires build on the soy checkoff’s research investment and longstanding partnership with the global tire company.

“Goodyear’s roll out of their first soy-biobased tires for waste haul and city buses is a breakthrough for U.S. soybean growers and the cities that depend on high-performing and sustainable tires,” said USB Chair Ralph Lott, a soybean farmer from Seneca Falls, New York. “City and other fleet leaders have told us they want soy in tires for such heavy equipment. These big tires are another exciting way to deliver sustainable soy to more lives, every day.”

Goodyear had a goal to increase the use of soybean oil in place of petroleum-based oil by 25% by the end of 2019. Goodyear met, and far exceeded, this goal by increasing its soybean oil use by 90% in 2019, 73% in 2020 and 13% in 2021. Goodyear has a long-term goal to fully replace petroleum-derived oils in its products by 2040. This commitment drives additional demand for U.S. Soy products, grown sustainably by U.S. soybean farmers.

The Metro Miler and Endurance tires are just a few of various commercially available soy-biobased tires resulting from the checkoff research investment with Goodyear. The soybean SKUs also feature technology designed to resist sidewall damage, enhance toughness and provide long tread life.

“The use of soybean oil in the majority of the Metro Miler G152 and G652 tires in production today is a significant Goodyear innovation that reduces the amount of petroleum-based materials needed for production,” said Dustin Lancy, commercial product marketing manager, Goodyear North America.

Goodyear’s sixth line of tires containing soy are its popular Endurance waste haul tires. The tires are available for order and will head into production in Q3 of 2022.

About United Soybean Board: United Soybean Board’s 78 volunteer farmer-leaders work on behalf of all U.S. soybean farmers to achieve maximum value for their soy checkoff investments. These volunteers create value by investing in research, education and promotion with the vision to deliver sustainable soy solutions to every life, every day across the three priority areas of Infrastructure & Connectivity, Health & Nutrition, and Innovation & Technology. As stipulated in the federal Soybean Promotion, Research and Consumer Information Act, the USDA Agricultural Marketing Service has oversight responsibilities for USB and the soy checkoff. For more information on the United Soybean Board, visit unitedsoybean.org.

About The Goodyear Tire & Rubber Company: Goodyear is one of the world’s largest tire companies. It employs about 72,000 people and manufactures its products in 57 facilities in 23 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to corporate.goodyear.com/us/en.html.

By Tucker Allmer - The BARN

Tucker Allmer & the BARN are members of the National Association of Farm Broadcasting (NAFB), the Colorado FFA Foundation, the Colorado 4H Foundation, the Colorado Farm Show Marketing Committee, 1867 Club Board Member, Denver Ag & Livestock Club Member, the Weld County Fair Board, the Briggsdale FFA Advisory Council, Briggsdale 4H Club Beef Leader & Founder / Coordinator of the Briggsdale Classic Open Jackpot Show.