United Soybean Board Trade Talk booth #30 at the National Association of Farm Broadcasting (NAFB) National Convention where soy checkoff farmer-leaders and staff will share the latest news about investments that maximize profit opportunities for U.S. soybean farmers, drive demand for U.S. soy domestically and internationally and the record-setting 2021 U.S. soybean crop.


Dan Farney, USB Chair and soybean farmer from Morton, Illinois, will highlight the new Soy Hopper that shows how the checkoff returns value to farmers through strategic investments in promotion, research, partnerships and education.
Tom Oswald, USB Supply Action Team Chair and soybean farmer from Cleghorn, Iowa, will address how checkoff-funded research, resources and tools help farmers deliver high-quality U.S. soy by utilizing best management practices.
Mac Marshall, USB and USSEC vice president of market intelligence, will talk about the potential record-setting 2021 U.S. soybean crop that will supply domestic and international buyers and how food security and sustainable energy coincide with soy in the equation.
John Jansen, USB vice president of strategic partnerships, will cover how soybeans are in thousands of products such as tires, asphalt, shoes and turf and the latest on high oleic soybeans and the Sustainable U.S. Soy mark.
Mace Thornton, USB vice president of communications and marketing strategy, will share insights about USB’s strategic plan as it looks to map a bright future for U.S. soy by prioritizing technology and innovation, infrastructure and connectivity, and health and nutrition.

Thursday, Nov. 18: 7:00 a.m.-1:30 p.m. CST at the 78th NAFB Convention, Westin Crown Center, Century Ballroom in Kansas City, Missouri – booth #30. USB Chair Dan Farney will also give remarks at the Night of Honors Banquet at 7:00 p.m.

To request an interview, please contact Paul Murphy-Spooner, USB director of public relations and issues management, at PMurphySpooner@unitedsoybean.org, 515-975-6584 or Brad Robb at Brad.Robb@obpagency.com, 901-230-0447.

About United Soybean Board: United Soybean Board’s 78 volunteer farmer-directors work on behalf of all U.S. soybean farmers to achieve maximum value for their soy checkoff investments. These volunteers invest and leverage checkoff funds in programs and partnerships to drive soybean innovation beyond the bushel and increase preference for U.S. soy. That preference is based on U.S. soybean meal and oil quality and the sustainability of U.S. soybean farmers. As stipulated in the federal Soybean Promotion, Research and Consumer Information Act, the USDA Agricultural Marketing Service has oversight responsibilities for the United Soybean Board and the soy checkoff. For more information on the United Soybean Board, visit unitedsoybean.org.