USMEF Weekly Audio: Despite Restaurant Restrictions, Taiwan’s Demand for U.S. Beef Remains Strong

With a remarkably low number of COVID-19 cases in 2020, Taiwan remained a leading destination for U.S. beef exports, taking a record volume of nearly 64,000 metric tons (mt) valued at more than $550 million. After a slow start in 2021, exports picked up significantly in May – up more than 40% from a year ago in volume (5,648 mt) and 60% higher in value ($52.2 million). 

Joel Haggard, U.S. Meat Export Federation (USMEF) senior vice president for the Asia Pacific, explains that beginning in mid-May, an increase in COVID cases caused health officials in Taiwan to suspend dine-in restaurant service, allowing only takeout and delivery. But this prompted a surge in retail demand for U.S. beef, as Taiwanese consumers sought high-quality options for meals prepared at home.  

Despite ongoing COVID-related challenges, Haggard expects Taiwan’s demand for U.S. beef to remain strong in the second half of the year, especially with dining restrictions expected to be eased later this month.

Joel Haggard, U.S. Meat Export Federation (USMEF) senior vice president for the Asia Pacific

The U.S. Meat Export Federation ( is the trade association responsible for developing international markets for the U.S. red meat industry. It is funded by USDA; the beef, pork, lamb, corn and soybean checkoff programs, as well as its members representing nine industry sectors: beef/veal producing & feeding, pork producing & feeding, lamb producing & feeding, packing & processing, purveying & trading, oilseeds producing, feedgrains producing, farm organizations and supply & service organizations. USMEF complies with all equal opportunity, non-discrimination and affirmative action measures applicable to it by contract, government rule or regulation or as otherwise provided by law. USMEF is an equal opportunity employer and provider. 

Submitted to the BARN by:

Joe Schuele

Vice President, Communications

U.S. Meat Export Federation

303-547-0030 (mobile)

By Brian Allmer - The BARN

Tucker Allmer & the BARN are members of the National Association of Farm Broadcasting (NAFB), the Colorado FFA Foundation, the Colorado 4H Foundation, the Colorado Farm Show Marketing Committee, 1867 Club Board Member, Denver Ag & Livestock Club Member, the Weld County Fair Board, the Briggsdale FFA Advisory Council, Briggsdale 4H Club Beef Leader & Founder / Coordinator of the Briggsdale Classic Open Jackpot Show.