CAB NEWS: $59,000 for 15 emerging leaders

What’s next? Today’s students hold tomorrow’s answers. Tackling the variety of challenges and opportunities in the beef supply chain are talented young leaders paving a path for the future. Certified Angus Beef recognized 10 undergraduate and five graduate students with bright ideas for making the best beef, even better.

Carrying the legacy of the brand’s co-founder and executive director, Louis “Mick” Colvin, these students are recognized for pursuing a passion for agriculture through further education. To date, the fund has supported 101 recipients.

“We are excited to help the next generation make an impact on the beef industry by awarding the largest amount of scholarship dollars we’ve ever given,” says Mandy Atterholt, scholarship administrator and CAB Brand Experience and Education Manager.

Undergraduate awards:


Graduate awards:

Applicants were challenged on how to improve the Certified Angus Beef ® brand brand to better serve consumers and cattlemen. The students shared ideas for growing the brand’s reputation as the very best beef.

“Our selection committee was impressed by the depth and quality of this year’s applicants,” says Atterholt.

Their essays embodied a dedication to the beef industry and progressive ideas about the future of agriculture.

Abbey Schiefelbein, a Kansas State University food science senior, suggests that while inevitable, change is especially prominent in consumer marketing. Her solution: collaborate with grill companies to produce a smart grill for easier cooking.

“Through my examples, we will be able to expand our potential consumer base while reinforcing the idea of why they should always choose Certified Angus Beef over any Angus or beef company,” Schiefelbein says.

She suggests that a smart grill will take the guesswork out of cooking a steak and entice a consumer to grill more frequently.

After graduation, Shiefelbein plans to pursue a master’s degree in meat science focusing on meat product research and development. She hopes to develop meal solutions that are convenient, healthy, and flavorful.

Ronald Trotta’s research at the University of Kentucky examines how cattle nutrition can lead to increased profitability, performance and beef quality. The top graduate-award winner says his career goal is to create a cattle feeding research and teaching laboratory.

“By focusing on beef nutrition, I hope to train students in addressing the challenges facing animal agriculture in the future,” he says.

Each year top award winners receive an all-expense-paid trip to the Certified Angus Beef Annual Conference, held this year in Marco Island, Fla., September 22-24. There, students will have the opportunity to interact with leaders in the production, packing, retail and foodservice industries. The Colvin Golf Classic and auction are held in conjunction with the conference to raise funds for the scholarship program.

Who is Certified Angus Beef ®?

The original Angus beef brand. Based in Wooster, Ohio and owned by family farmers and ranchers, we’re more than just Angus beef. Only the very best makes our cut. We set strict standards to certify every bite is tender, juicy and full of flavor, whether you’re cooking at home or dining at the best steakhouse. It’s why we’re the world’s most trusted beef brand and have been since 1978. For more information, visit CertifiedAngusBeef.com, follow the brand on FacebookTwitterInstagramPinterest and LinkedIn, or join the brand’s Steakholder Rewards™ loyalty program.

By Brian Allmer - The BARN

Brian Allmer & the BARN are members of the National Association of Farm Broadcasting (NAFB), the Colorado FFA Foundation, the Colorado 4H Foundation, the Colorado Farm Show Marketing Committee, 1867 Club Board Member, Denver Ag & Livestock Club Member, the Weld County Fair Board, the Briggsdale FFA Advisory Council, Briggsdale 4H Club Beef Leader & Founder / Coordinator of the Briggsdale Classic Open Jackpot Show.