USMEF Weekly Audio: Market Diversification Stressed at USMEF Virtual Conference

The importance of market diversification for U.S. red meat exports was a key point of emphasis at the U.S. Meat Export Federation (USMEF) Spring Conference, which was held in a virtual format May 26-27.  

USMEF Chair Pat Binger, who heads international sales for Cargill Protein North America, addressed this topic in his opening remarks to USMEF members. Binger noted that in recent years USMEF added staff and resources in regions such as Central and South America and Southeast Asia, and this forward-looking approach is paying important dividends for the U.S. industry. Looking to capitalize on emerging opportunities in Sub-Saharan Africa, USMEF also added its first Africa-based representative in 2019. To date, most of the increased volume to Africa has been beef variety meat, but USMEF also sees strong potential for beef and pork muscle cuts and pork variety meat.

USMEF Chair Pat Binger, who heads international sales for Cargill Protein North America

The U.S. Meat Export Federation ( is the trade association responsible for developing international markets for the U.S. red meat industry. It is funded by USDA; the beef, pork, lamb, corn and soybean checkoff programs, as well as its members representing nine industry sectors: beef/veal producing & feeding, pork producing & feeding, lamb producing & feeding, packing & processing, purveying & trading, oilseeds producing, feedgrains producing, farm organizations and supply & service organizations. USMEF complies with all equal opportunity, non-discrimination and affirmative action measures applicable to it by contract, government rule or regulation or as otherwise provided by law. USMEF is an equal opportunity employer and provider. 

Submitted to the BARN by:

Joe Schuele

Vice President, Communications

U.S. Meat Export Federation

303-547-0030 (mobile)

By Tucker Allmer - The BARN

Tucker Allmer & the BARN are members of the National Association of Farm Broadcasting (NAFB), the Colorado FFA Foundation, the Colorado 4H Foundation, the Colorado Farm Show Marketing Committee, 1867 Club Board Member, Denver Ag & Livestock Club Member, the Weld County Fair Board, the Briggsdale FFA Advisory Council, Briggsdale 4H Club Beef Leader & Founder / Coordinator of the Briggsdale Classic Open Jackpot Show.

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