Dairy Checkoff News – National Dairy Month, Introducing the Next Dairy Generation
The BARN – BRIGGSDALE, CO – June 1, 2021 – The month of June is National Dairy Month, and for the past several years, the Dairy Checkoff has worked to find new ways to tap into the valuable Gen-Z audience. Barb O’Brien, president of Dairy Management Inc, says this is a tech-savvy, social network-based age bracket who no longer uses traditional media to get an industry’s message…
Dairy Management Inc. and its related organizations work to increase sales and demand for dairy through research, education and innovation, and to maintain confidence in dairy foods, farms and businesses. DMI manages National Dairy Council and the American Dairy Association, and founded the U.S. Dairy Export Council and the Innovation Center for U.S. Dairy. Learn more online at https://www.usdairy.com/about-us/dmi
