Dairy Checkoff News – National Dairy Month, Introducing the Next Dairy Generation

The BARN – BRIGGSDALE, CO – June 1, 2021 – The month of June is National Dairy Month, and for the past several years, the Dairy Checkoff has worked to find new ways to tap into the valuable Gen-Z audience. Barb O’Brien, president of Dairy Management Inc, says this is a tech-savvy, social network-based age bracket who no longer uses traditional media to get an industry’s message…


Dairy Management Inc. and its related organizations work to increase sales and demand for dairy through research, education and innovation, and to maintain confidence in dairy foods, farms and businesses. DMI manages National Dairy Council and the American Dairy Association, and founded the U.S. Dairy Export Council and the Innovation Center for U.S. Dairy. Learn more online at https://www.usdairy.com/about-us/dmi

By Tucker Allmer - The BARN

Tucker Allmer & the BARN are members of the National Association of Farm Broadcasting (NAFB), the Colorado FFA Foundation, the Colorado 4H Foundation, the Colorado Farm Show Marketing Committee, 1867 Club Board Member, Denver Ag & Livestock Club Member, the Weld County Fair Board, the Briggsdale FFA Advisory Council, Briggsdale 4H Club Beef Leader & Founder / Coordinator of the Briggsdale Classic Open Jackpot Show.

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