USMEF Weekly Audio: Despite Trade Barriers, Ecuador a Promising Market for U.S. Red Meat

Ecuador imported U.S. agricultural products at a record pace in 2020, including a new high for U.S. beef. But as Cheyenne McEndaffer, U.S. Meat Export Federation (USMEF) director of export services and access, explains, U.S. beef and pork face a number of trade barriers in Ecuador that have kept it a relatively small destination for red meat exports.

Several factors make Ecuador a promising market, including a growing tourism sector and its use of the U.S. dollar as the official currency. Following a BSE-related closure, Ecuador reopened to U.S. beef in 2014. But shortly thereafter, Ecuador announced an additional 45% surcharge on most imported food products, including U.S. beef and pork. The surcharge was imposed on top of already-high import duties, making it difficult to develop the market. Ecuador phased out the import surcharge in 2017, but still has import licensing requirements that have been a source of frustration for the U.S. industry. Ecuador also recently implemented facility and product registration requirements that are a significant concern for U.S. exporters. McEndaffer notes that USMEF is working with industry partners and the U.S. government to push for reasonable registration requirements that that won’t deter U.S. suppliers from entering the market.

In 2020, U.S. beef exports to Ecuador totaled 1,023 metric tons, up 24% from the previous year, valued at $3.8 million (up 38%). Pork exports declined 23% to 462 metric tons, with value down 10% to $1.8 million.

USMEF Audio Report: Cheyenne McEndaffer – Despite Trade Barriers, Ecuador a Promising Market for U.S. Red Meat

A detailed summary of January export results for U.S. beef, pork and lamb, including market-specific highlights, is available from the USMEF website.

Submitted to the BARN by:

Joe Schuele

Vice President, Communications

U.S. Meat Export Federation

303-547-0030 (mobile)

jschuele@usmef.org

www.usmef.org

By Brian Allmer - The BARN

Brian Allmer & the BARN are members of the National Association of Farm Broadcasting (NAFB), the Colorado FFA Foundation, the Colorado 4H Foundation, the Colorado Farm Show Marketing Committee, 1867 Club Board Member, Denver Ag & Livestock Club Member, the Weld County Fair Board, the Briggsdale FFA Advisory Council, Briggsdale 4H Club Beef Leader & Founder / Coordinator of the Briggsdale Classic Open Jackpot Show.