USMEF Weekly Audio: Expanding U.S. Beef Exports to Sub-Saharan Africa

U.S. beef exports to Sub-Saharan Africa set a new record in 2020, reaching nearly 27,000 metric tons valued at $23.4 million. Most of these shipments were beef variety meat, including items such as beef livers, kidneys and hearts.

Matt Copeland, U.S. Meat Export Federation (USMEF) representative in the region, explains that while South Africa is now the second largest export destination (behind Egypt) for U.S. beef livers, other key markets include Angola, Gabon, Ghana, Cote d’Ivoire, Senegal, Guinea and Mozambique. The environment is favorable for further growth in this category, as variety meat supplies from other beef exporting countries are tightening.   

Copeland, who is based in Durban, South Africa, says that to help expand demand for U.S. beef beyond variety meat, USMEF is promoting ungraded beef cuts to key buyers in the region. Although derived from older U.S. cattle, the tenderness, flavor and quality of these cuts offer African customers a very appealing product at an affordable price.

Matt Copeland, U.S. Meat Export Federation 2m3s

Submitted to the BARN by:

Joe Schuele

Vice President, Communications

U.S. Meat Export Federation

303-547-0030 (mobile)

By Brian Allmer - The BARN

Brian Allmer & the BARN are members of the National Association of Farm Broadcasting (NAFB), the Colorado FFA Foundation, the Colorado 4H Foundation, the Colorado Farm Show Marketing Committee, 1867 Club Board Member, Denver Ag & Livestock Club Member, the Weld County Fair Board, the Briggsdale FFA Advisory Council, Briggsdale 4H Club Beef Leader & Founder / Coordinator of the Briggsdale Classic Open Jackpot Show.