USMEF: Butcher Shop Initiative Aims to Expand Retail Presence of U.S. Pork and Beef in Colombia
2020 was a difficult year for U.S. red meat exports to Colombia, where COVID-19 took a major toll on meat demand and consumer spending. With demand expected to rebound this year, the U.S. Meat Export Federation (USMEF) is looking to expand the retail presence of U.S. pork and beef in Colombia.
USMEF Colombia representative Don Mason explains that these efforts include a new education and training initiative for Colombian butcher shop owners and their employees, funded through the USDA Agricultural Trade Promotion Program, the National Pork Board and the Beef Checkoff Program.
Last year U.S. pork exports to Colombia totaled 67,000 metric tons valued at $147 million – down about one-third from 2019. Beef export volume also dropped by nearly one-third to 4,553 metric tons, valued at just under $20 million (down 22%).
The U.S. Meat Export Federation (www.USMEF.org) is the trade association responsible for developing international markets for the U.S. red meat industry. It is funded by USDA; the beef, pork, lamb, corn and soybean checkoff programs, as well as its members representing nine industry sectors: beef/veal producing & feeding, pork producing & feeding, lamb producing & feeding, packing & processing, purveying & trading, oilseeds producing, feedgrains producing, farm organizations and supply & service organizations.