USMEF Weekly Audio: U.S. Lamb’s Retail Presence Expanding in Japan

Since Japan reopened to U.S. lamb in 2018, it has been featured mostly in high-end dining establishments. But with COVID-19 slowing foodservice operations, Japanese consumers are seeking more high-quality meat options at retail that they can prepare at home. This includes U.S. lamb, which is available at high-end retail establishments such as Queen’s Isetan, Hankyu and Tokyu Presse.

Tatsuru “Tom” Kasatani, U.S. Meat Export Federation (USMEF) senior marketing manager in Japan, says boneless round cuts are the best-selling U.S. lamb items at retail, as these cuts are often marinated, sliced and grilled. Some retailers are also featuring Frenched rack of lamb as a special occasion item.

USMEF recently conducted the first U.S. lamb retail promotion in Japan at 11 Queen’s Isetan retail outlets, with demonstrators explaining how U.S. lamb is produced and highlighting its uniquely rich flavor and texture. Sales during the promotion prompted Queen’s Isetan to offer U.S. lamb on a regular basis is 2021. 

011921_USMEF Weekly Audio: U.S. Lamb’s Retail Presence Expanding in JapanTatsuru “Tom” Kasatani

Submitted to the BARN by:

Joe Schuele

Vice President, Communications

U.S. Meat Export Federation

303-547-0030 (mobile)

By Brian Allmer - The BARN

Brian Allmer & the BARN are members of the National Association of Farm Broadcasting (NAFB), the Colorado FFA Foundation, the Colorado 4H Foundation, the Colorado Farm Show Marketing Committee, 1867 Club Board Member, Denver Ag & Livestock Club Member, the Weld County Fair Board, the Briggsdale FFA Advisory Council, Briggsdale 4H Club Beef Leader & Founder / Coordinator of the Briggsdale Classic Open Jackpot Show.