NPPC: Anti-Meat Group Shows True Colors

WASHINGTON, D.C., Dec. 23, 2020 – Today, the head of an anti-meat extremist group posed as the CEO of a major pork producer during a national television interview, making outrageous and false claims about the U.S. pork industry and challenges it faced during the COVID-19 pandemic. The following statement may be attributed to National Pork Producers Council (NPPC) President Howard “AV” Roth:

“Taking advantage of this black swan event to drive an anti-meat, anti-livestock agriculture agenda is reprehensible. These radical extremist groups who typically work shrouded in secrecy and false identities – frequently while breaking the law – are only able to propagate their false narrative by hoodwinking journalists and posing as credible sources. Meanwhile, despite enormous challenges this year, hundreds of thousands of committed farmers and others employed in the pork production industry remain dedicated to keeping Americans and consumers around the world supplied with affordable, nutritious protein.

“The COVID-19 pandemic has caused record numbers of Americans to be food insecure. U.S. pork producers are proud to help feed those in need and these extremist groups should be ashamed of their stunts. Apparently there is no low for their actions.”


NPPC is the global voice for the U.S. pork industry, protecting the livelihoods of America’s 60,000 pork producers, who abide by ethical principles in caring for their animals, in protecting the environment and public health and in providing safe, wholesome, nutritious pork products to consumers worldwide. For more information, visit www.nppc.org.

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By Brian Allmer - The BARN

Brian Allmer & the BARN are members of the National Association of Farm Broadcasting (NAFB), the Colorado FFA Foundation, the Colorado 4H Foundation, the Colorado Farm Show Marketing Committee, 1867 Club Board Member, Denver Ag & Livestock Club Member, the Weld County Fair Board, the Briggsdale FFA Advisory Council, Briggsdale 4H Club Beef Leader & Founder / Coordinator of the Briggsdale Classic Open Jackpot Show.