USMEF Weekly Audio: Studies Assess Opportunities for U.S. Pork in Vietnam and the Philippines
The National Pork Board recently issued market assessments identifying emerging opportunities for U.S. pork in Vietnam and the Philippines. The reports, prepared by global research firm Gira (pronounced jeer-uh) with funding from the Pork Checkoff and the USDA Foreign Agricultural Service Emerging Markets Program, share critical insights on how U.S. pork can position itself for long-term success in these markets, where domestic pork production has been significantly impacted by African swine fever. More details are in this press release and the full market assessment reports are available online.
In the attached audio report, Joel Haggard, U.S. Meat Export Federation (USMEF) senior vice president for the Asia Pacific, offers comments on the market assessment studies and on cold chain challenges U.S. pork faces in the Philippines.
Sabrina Yin, who oversees USMEF operations in Southeast Asia, notes that Vietnam’s supermarket sector is rapidly expanding, thanks in part to extensive investments from large retail chains such as Lotte Mart (headquartered in South Korea), AEON (Japan) and Big C (Thailand). She says the U.S. industry is capitalizing on opportunities in this sector, but must continue to educate Vietnamese consumers on the attributes of frozen pork.
Submitted to the BARN by:
Vice President, Communications
U.S. Meat Export Federation