USDA ANNOUNCES APPOINTMENTS TO THE CATTLEMEN’S BEEF PROMOTION AND RESEARCH BOARD

DENVER, Colo. (Dec. 11, 2020)– The U.S. Department of Agriculture (USDA) today announced the appointment of 28 members to serve on the Cattlemen’s Beef Promotion and Research Board (CBB). All appointed members will serve three-year terms beginning February 2021 and ending February 2024, with the exception of one Importer Unit appointee who will serve a one-year term.

Newly appointed members are: 


• Caleb Plyler, Hope, Arkansas
• Sallie Miller, Briggsdale, Colorado
• Sarah K. Childs, Lake Placid, Florida
• Tucker Shaw, Caldwell, Idaho
• Philip L. Perry, Oskaloosa, Kansas
• Trista Brown Priest, Satanta, Kansas
• Andy Bishop, Cox’s Creek, Kentucky
• Leon James, Hurdland, Missouri
• Katie Sue Cooper, Willow Creek, Montana
• Turk Stovall, Billings, Montana
• Gina M. Hudson, Belvidere, Nebraska
• Steve Wolfe, Kearney, Nebraska
• Bill Baldwin, Mitchell, Nebraska
• Raymond Erbele, Streeter, North Dakota
• Cheryl DeVuyst, Morrison, Oklahoma
• Jimmy Taylor, Cheyenne, Oklahoma
• Daniel M. Kniffen, Spring Mills, Pennsylvania
• Bill Slovek, Philip, South Dakota
• April Bonds, Fort Worth, Texas
• J. Ryan Moorhouse, Amarillo, Texas
• Mark Brent Sustaire, Winnsboro, Texas
• Michael White, Vernon, Texas
• Steve Springer, Linden, Wisconsin
• Melissa Daniels, Nicasio, California, Southwest Unit
• Jeffrey Isenmann, Rochester, Michigan, Importer Unit
• Kimberly A. D’Anella, Wenonah, New Jersey, Importer Unit
• Rob Williams, Chevy Chase, Maryland, Importer Unit
• Stephen Sothmann, Washington, D.C., Importer Unit (one-year term)

More information about the board and list of board members is available on the Agricultural Marketing Service (AMS) Cattlemen’s Beef Board web page. More information can also be found on the board’s website, http://www.beefboard.org.

Since 1966, Congress has authorized industry-funded research and promotion boards to provide a framework for agricultural industries to pool resources and combine efforts to develop new markets, strengthen existing markets and conduct important research and promotion activities. AMS provides oversight to 21 boards. The oversight ensures fiscal accountability and program integrity and is paid for by industry assessments.

To learn more about the Beef Checkoff and its programs, including promotion, research, foreign marketing, industry information, consumer information and safety, visit DrivingDemandForBeef.com


ABOUT THE BEEF CHECKOFF

The Beef Checkoff Program was established as part of the 1985 Farm Bill. The Checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national Checkoff program, subject to USDA approval.

By Brian Allmer - The BARN

Brian Allmer & the BARN are members of the National Association of Farm Broadcasting (NAFB), the Colorado FFA Foundation, the Colorado 4H Foundation, the Colorado Farm Show Marketing Committee, 1867 Club Board Member, Denver Ag & Livestock Club Member, the Weld County Fair Board, the Briggsdale FFA Advisory Council, Briggsdale 4H Club Beef Leader & Founder / Coordinator of the Briggsdale Classic Open Jackpot Show.