USMEF: In-Person Food Trade Shows Returning in Some Asian Markets

In-person food trade exhibitions have been rare in 2020, due to the COVID-19 pandemic. Some events have been conducted virtually, while others have been postponed until next year. But food trade shows are returning to some Asian markets, including the recently completed SIAL China (pronounced see-al) food exhibition held in Shanghai. The U.S. Meat Export Federation (USMEF) is currently preparing for two upcoming trade shows – Restaurant and Bar Hong Kong and Food & Hotel China. Joel Haggard, USMEF senior vice president for the Asia Pacific, has more details on these events…

USMEF’s participation in these events is made possible through support from the Beef Checkoff Program, the National Pork Board, the USDA Market Access Program and the USDA Agricultural Trade Promotion Program.

The U.S. Meat Export Federation ( is the trade association responsible for developing international markets for the U.S. red meat industry. It is funded by USDA; the beef, pork, lamb, corn and soybean checkoff programs, as well as its members representing nine industry sectors: beef/veal producing & feeding, pork producing & feeding, lamb producing & feeding, packing & processing, purveying & trading, oilseeds producing, feedgrains producing, farm organizations and supply & service organizations.   

Submitted to the BARN by:

Joe Schuele

Vice President, Communications

U.S. Meat Export Federation

303-547-0030 (mobile)


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10-27-20 Weekly USMEF Audio Report: In-Person Food Trade Shows Returning in Some Asian Markets

By Brian Allmer - The BARN

Brian Allmer & the BARN are members of the National Association of Farm Broadcasting (NAFB), the Colorado FFA Foundation, the Colorado 4H Foundation, the Colorado Farm Show Marketing Committee, 1867 Club Board Member, Denver Ag & Livestock Club Member, the Weld County Fair Board, the Briggsdale FFA Advisory Council, Briggsdale 4H Club Beef Leader & Founder / Coordinator of the Briggsdale Classic Open Jackpot Show.