Dalebanks Angus earns CAB seedstock honors
Story and photos by Miranda Reiman
Doing right by their customers means raising the best cattle they can. For the Perrier family of Eureka, Kansas, that’s a philosophy, business model and family code all wrapped into one.
Matt, Amy and their children, along with his parents Tom and Carolyn Perrier operate Dalebanks Angus. The designation traces back to ancestors who kept a bit of their English heritage alive with their farm name when they settled the Kansas plains.
“Our breeding philosophies are generations deep,” Matt Perrier says. His great-grandpa saw these “unique” cattle at the American Royal in 1903, and brought the first Angus to their ranch the next year. Then his grandpa crafted a simple phrase, which the family has further distilled to the tagline for their whole program: “Practical, profitable genetics.”
The Perriers say strength in their customers’ bottom line means strength in their own, and profitability has to happen at every step along the beef chain.
Dalebanks Angus recently earned the 2020 Seedstock Commitment to Excellence Award from the Certified Angus Beef ® (CAB®) brand.
As a boy, Perrier remembers concerns with lower beef demand and a fledgling high-quality Angus beef brand. Anyone who thought CAB was a real target?
“They got laughed at,” he says. “When I see that logo, I see folks who believed there was a reason to breed cattle that met consumers’ demand. I see folks who shrugged their shoulders and said, ‘I don’t care that the rest of the industry is telling us to go the exact opposite way.’”
Yet, it took an entire shift in the industry before it made sense to everyone.
“We needed a way for cattle—that were more desirable for our consumer—to get rewarded for that kind of production. It wasn’t happening in the ’80s and early ’90s,” his father says. “Now it has accomplished what it set out to do…and I’m glad that we’ve been a little part of that.”
It’s one of the reasons his son carries on the tradition of keeping cattle consistent, moderate in size and balanced for all traits, while making improvements on multiple fronts.
“We know we could breed cattle that are fancier, but we also know through the centuries, our customers have looked to us, not just for prettier cattle or cattle that excel in one trait, but that are profitable for them,” Perrier says.
Launched in 1978 and owned by 25,000 American Angus Association members, CAB is the largest brand of fresh beef in the world, marketing more than 1.2 billion pounds annually through 20,000 licensed partners in 50 countries. Learn more about the brand at http://www.certifiedangusbeef.com, or access producer resources at www.cabcattle.com.