Dairy MAX: Dairy farmers’ annual blood drives see greater impact during COVID-19
GRAND PRAIRIE, Texas – July 29, 2020 – Every year since 2013, Dairy MAX has partnered with local blood centers during National Dairy Month to host Passion for Pints blood drives. While blood donations are typically needed most during summer months, this year’s Passion for Pints blood drives carried extra weight due to blood shortages brought on by the COVID-19 pandemic.
This year there were over 200 individual Passion for Pints blood drives hosted across Texas, Oklahoma, Colorado and New Mexico, demonstrating dairy farmers’ continued commitment to their local communities. Over 13,200 units of blood were donated during the 2020 Passion for Pints blood drives, affecting nearly 40,000 lives.
Founded more than 40 years ago, Dairy MAX is one of the leading regional dairy councils in America – representing more than 900 dairy farmers and serving communities in eight states: Colorado, southwest Kansas, Louisiana, Montana, New Mexico, western Oklahoma, Texas and Wyoming. A nonprofit organization, Dairy MAX is part of a nationwide effort to promote American agriculture, support dairy farming and drive impact for every dairy farmer. The organization operates five audience outreach programs: business development, consumer marketing, health and wellness, industry image and relations and school marketing. For more information about Dairy MAX and its team of experts, visit DairyMAX.org. Dairy resources and delicious recipes are available at DairyDiscoveryZone.com.
