BEEF CHECKOFF CONTRACTORS AND SUBCONTRACTORS SHARE 2020 SUCCESSES
While at the meeting, Beef Checkoff committee members from the Cattlemen’s Beef Board and Federation of State Beef Councils in each of the five different program committees – Safety, Nutrition and Health, Innovation, Consumer Trust and Export Growth – heard presentations from Checkoff contractors. These presentations explained how programs, research and education have creatively changed to drive beef demand over the past six months. A video of those Checkoff contractor presentations is now available for viewing, with contractors and subcontractors presenting in the following order:
- National Livestock Producers Association (NLPA) with subcontractor National Institute for Animal Agriculture (NIAA)
- American Farm Bureau Foundation for Agriculture (AFBFA)
- National Cattlemen’s Beef Association (NCBA)
- Kansas State University (KSU) a subcontractor to the United States Cattlemen’s Association (USCA)
- Meat Importers Council of America (MICA) with subcontractor Northeast Beef Promotion Initiative (NEBPI)
- United States Meat Export Federation (USMEF), a subcontractor to NCBA
- Cattlemen’s Beef Board (CBB)
- North American Meat Institute (NAMI), Foundation for Meat and Poultry Research and Education (FMPRE)
To learn more about the Beef Checkoff and its programs, including promotion, research, foreign marketing, industry information, consumer information and safety, visit DrivingDemandForBeef.com.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
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