Celebrate Colorado Proud Month in August with Free Virtual Business Development Workshops

DENVER, July 21, 2020 – The Colorado Department of Agriculture is continuing to provide business development services for producers and food and beverage artisans during the pandemic. Free virtual workshops will be offered during Colorado Proud Month in August to help business owners learn how to sell into retail, reach new growth, and sharpen their brands.

“This three-part virtual workshop series connects business owners with industry leaders and provides information to help them succeed,” said Danielle Trotta, Business Development Specialist with the Colorado Department of Agriculture. “Speakers are actively engaged in the food system and retail/wholesale markets, and they are excited to share their expertise with others.”

The one-hour virtual events will feature industry experts and are designed to help expand business into retail, increase growth, and improve brand awareness. Speakers will share their stories about what it takes to get products on store shelves and will answer questions.

The workshops will be available via Zoom for the following dates, times, and topics:

Tuesday, August 4, 2020
12:00 p.m.
Retail Nitty Gritty: What it takes to get on the Shelves with Live Q&A
Debbie Knapp, former product buyer with Natural Grocers and special guest Daniel Morrison with Green Spoon

Tuesday, August 11, 2020
12:00 p.m.
Tips on Growing Your Business with Live Q&A
Sari Kimbell, Food Business Consulting 

Tuesday, August 25, 2020
12:00 p.m.
Strengthen Your Brand to Catch Eyes and Increase Appeal with Live Q&A
John Recca, BrandWerks

Following each presentation, four 10-minute spots for a one-on-one meeting with speakers are available for a product pitch and professional feedback. To fill one of these spots, please email Danielle Trotta, and be sure to have your product ready.

Registration is free, and online registration via Zoom is required for each event. Visit coloradoproud.org for event agendas and registration, or contact Danielle Trotta at 303-869-9176 for more information.

Colorado Proud is a program of the Colorado Department of Agriculture that promotes food and agricultural products grown, raised or made in Colorado. The program’s 2,900 members include growers, processors, schools, restaurants and retailers statewide.

By Brian Allmer - The BARN

Brian Allmer & the BARN are members of the National Association of Farm Broadcasting (NAFB), the Colorado FFA Foundation, the Colorado 4H Foundation, the Colorado Farm Show Marketing Committee, 1867 Club Board Member, Denver Ag & Livestock Club Member, the Weld County Fair Board, the Briggsdale FFA Advisory Council, Briggsdale 4H Club Beef Leader & Founder / Coordinator of the Briggsdale Classic Open Jackpot Show.