Weekly USMEF Audio Report: Sub-Saharan Africa a Rapidly Growing Destination for U.S. Beef Variety Meat
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DENVER, CO – July 13, 2020 – U.S. beef variety meat exports to Sub-Saharan Africa have surged in 2020, with shipments through May more than doubling year-over-year in both volume (12,783 metric tons, up 123%) and value ($9.6 million, up 115%). Shipments are mostly beef livers, but also include items such as kidneys and hearts. South Africa is the leading destination, but exports are also trending sharply higher to Angola, Gabon and Ivory Coast.

Matt Copeland, of Durban, South Africa, joined the U.S. Meat Export Federation (USMEF) last fall as the organization’s first-ever Africa-based representative. Copeland says U.S. beef variety meat is gaining market share versus Australian and New Zealand product. Some of the U.S. volume is destined for further processing, but much of it is sold frozen in wholesale and retail markets.

While U.S. beef muscle cut exports to the region are currently small, Copeland sees potential for growth once the restaurant sector begins to recover from the COVID-19 related slowdown. He is looking to work with companies such as Famous Brands, Africa’s largest branded foodservice franchisor, and other key restaurant chains in the region to promote the unique, high-quality attributes of U.S. beef.

Matt Copeland Beef Variety Meat Growth to Africa 7-13-20

The U.S. Meat Export Federation (www.USMEF.org) is the trade association responsible for developing international markets for the U.S. red meat industry. It is funded by USDA; the beef, pork, lamb, corn and soybean checkoff programs, as well as its members representing nine industry sectors: beef/veal producing & feeding, pork producing & feeding, lamb producing & feeding, packing & processing, purveying & trading, oilseeds producing, feedgrains producing, farm organizations and supply & service organizations.   

Submitted to the BARN by:

Joe Schuele

Vice President, Communications

U.S. Meat Export Federation

303-547-0030 (mobile)




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07-13-20 Weekly USMEF Audio Report: Sub-Saharan Africa a Rapidly Growing Destination for U.S. Beef Variety Meat

By Brian Allmer - The BARN

Tucker Allmer & the BARN are members of the National Association of Farm Broadcasting (NAFB), the Colorado FFA Foundation, the Colorado 4H Foundation, the Colorado Farm Show Marketing Committee, 1867 Club Board Member, Denver Ag & Livestock Club Member, the Weld County Fair Board, the Briggsdale FFA Advisory Council, Briggsdale 4H Club Beef Leader & Founder / Coordinator of the Briggsdale Classic Open Jackpot Show.