Midwest Dairy Takes Dairy Experience Forum Virtual

Registration now open for third annual conference, which offers dairy community first-hand look at today’s consumer trends to find opportunities to grow dairy demand.

Saint Paul, Minn. – Midwest Dairy announced registration is now open for the third annual Dairy Experience Forum to be held virtually on Wednesday, July 15. This one-day, online event will take place in three, 90-minute segments, featuring industry experts who will share actionable consumer insights, future forecasting and thought leadership ­– all to help the dairy supply chain drive demand during today’s rapidly changing food and beverage climate. Discussions will address questions such as “How has the COVID-19 pandemic impacted food and beverage trends?” and “What’s next for dairy?”

“Building on the foundation of the past two Dairy Experience Forum events, we’re proud to bring representatives from the entire dairy supply chain together once again, especially given current circumstances and the rapidly changing shopping habits of consumers,” said Molly Pelzer, CEO, Midwest Dairy. “During these challenging times, it’s crucial we remain at the forefront of inspiring thought provoking conversations that will drive dairy innovation and fuel dairy demand. We’re excited to bring this virtual format that will offer people across our 10-state region the opportunity to join these dynamic discussions from the comfort of their own home.”

The 2020 Dairy Experience Forum will begin with a live consumer focus group where attendees will hear first-hand from consumers about how they make their purchasing decisions, how their shopping behaviors may have changed due to COVID-19 and their thoughts around dairy products and farming. Following the focus group, there will be virtual small group breakout sessions to discuss the information that was shared and brainstorm how the supply chain can learn from and use these key learnings to continue to connect with consumers and increase demand.

Other presentations will include:

  • “The New Normal: Post-COVID-19 and the Dairy Category,” presentation from Larry Levin, Executive Vice President of Market and Shopper Intelligence at IRI. With milk currently one of the top 10 fastest growing e-commerce categories – it’s up 279 percent from one year ago – and dairy outpacing total store dollar growth since the beginning of the pandemic, Levin will explore areas of opportunity for maintaining the category growth seen in-store and online during the pandemic.
  • The Environmental Solutions Panel, comprised of a dairy farmer, cooperative processor and consumer branded product manufacturer will discuss how dairy is the environmental solution when it comes to producing food that is good for consumers and good for the planet, digging into the industry’s 2050 Environmental Stewardship Goals.
  • Food trend expert Mike Lee will take a deep dive into how the 21st century eater is shaping the future of food and dairy, as consumers disrupt the marketplace and demand that food fulfills their needs at the intersection of health, sustainability and experience.
  • “The Secret to Navigating Change,” will come from Harris Ill, who will share about how important it is to tell your own story to create clarity and navigate change.

“This annual event provides important insights that spark continued conversations with dairy farmers and the dairy supply chain for months to come. It also provides an opportunity for us to come together and discuss how we can collaborate to build a strong future,” said Allen Merrill, Corporate Board Chairman, Midwest Dairy. “I look forward to this year’s lineup of experts that are sure to push us outside of our comfort zones and move the dairy community forward together.”

Dairy farmers and industry members alike can register by visiting www.dairyexperienceforum.com.

Midwest Dairy® represents 5,800 dairy farm families and works on their behalf to build dairy demand by inspiring consumer confidence in our products and production practices. We are committed to Bringing Dairy to Life! by Giving Consumers an Excellent Dairy Experience and are funded by farmers across a 10-state region, including Minnesota, North Dakota, South Dakota, Nebraska, Iowa, Illinois, Missouri, Kansas, Arkansas and eastern Oklahoma. For more information, visit MidwestDairy.com. Follow us on Twitter and find us on Facebook at Midwest Dairy. For relevant conversations about issues and trends in the dairy community, listen to Dairy on the Air.

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ABOUT MIDWEST DAIRY

At Midwest Dairy, we are proud to represent approximately 5,800 dairy farm families to 39 million consumers across our region. We work on their behalf to build dairy demand by inspiring consumer confidence in our products and production practices. Midwest Dairy weaves through 100 years of dairy history. Farmers in Iowa, Missouri and eastern Kansas formed Midland Dairy Association in 1971. Their counterparts in Minnesota, North Dakota and South Dakota combined their state promotional organizations in 1993, forming the American Dairy Association and Dairy Council of the Upper Midwest. These two larger organizations joined forces in 2000, forming the Midwest Dairy Association and adding dairy farmers and territory in Arkansas, western Kansas and eastern Oklahoma. The American Dairy Association of Illinois joined Midwest Dairy a year later. The American Dairy Association/Dairy Council of Nebraska became part of Midwest Dairy Association in 2011. Learn more online @ https://www.midwestdairy.com/about-us/

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LEARN MORE ABOUT UNDENIABLY DAIRY

Midwest Dairy® represents 5,800 dairy farm families and works on their behalf to build dairy demand by inspiring consumer confidence in our products and production practices. We are committed to Bringing Dairy to Life! by Giving Consumers an Excellent Dairy Experience and are funded by farmers across a 10-state region, including Minnesota, North Dakota, South Dakota, Nebraska, Iowa, Illinois, Missouri, Kansas, Arkansas and eastern Oklahoma. For more information, visit MidwestDairy.com. Follow us on Twitter and find us on Facebook at Midwest Dairy. For relevant conversations about issues and trends in the dairy community, listen to Dairy on the Air.

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06-18-20 Midwest Dairy Takes Dairy Experience Forum Virtual
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By Brian Allmer - The BARN

Brian Allmer & the BARN are members of the National Association of Farm Broadcasting (NAFB), the Colorado FFA Foundation, the Colorado 4H Foundation, the Colorado Farm Show Marketing Committee, 1867 Club Board Member, Denver Ag & Livestock Club Member, the Weld County Fair Board, the Briggsdale FFA Advisory Council, Briggsdale 4H Club Beef Leader & Founder / Coordinator of the Briggsdale Classic Open Jackpot Show.