#TheLambChallenge: Get Instagram Live Inspiration Every Friday
The American Lamb Board’s (ALB) new consumer social media contest is all about inspiring increased at-home usage of American Lamb. The Great American Lamb Challenge has consumers preparing 2 different lamb recipes as they explore the adventurous appeal of our great product while supporting America’s farms and flocks and helping raise funds for Feeding America. #TheLambChallenge runs May 1 through June 30.
ALB designed #TheLambChallenge to make lamb more approachable and encourage America to get cooking with lamb! Hosted on ALB’s Instagram page, consumers are getting the tools to experiment with retail cuts and increase their confidence in cooking with American Lamb. As more meals are being prepared at home, consumers are seeking variety and are more willing to try new recipes. Many consumers are picking up lamb at the grocery store and preparing it at-home for the first time.
Every Friday at 1 PM MDT throughout the campaign, a variety of sheep producers and food bloggers are “taking over” the ALB Instragram page, @FanOfLamb. They are going live to share stories about raising sheep and tips for cooking with American Lamb for #TheLambChallenge. Ryan Mahoney of Emigh Livestock in California was the first ALB Instagram guest and were excellent! Ryan and his daughter talked with viewers about their sheep operation and ranch lifestyle, and cooked up both American Lamb shanks and lasagna.
Tune in tomorrow (Friday, May 15) at 1 PM MDT to hear from Jake Anderson of Anderson Ranches, Brownsville, OR, and the family’s chef friend Hanna Achepohl (@chefhannacooks) who will be doing a cooking demonstration. The following Friday, May 22, Danielle Kartes, Rustic Joyful Food, will be cooking her American Lamb curry, perfect for sharing.
Want to get involved? Help us spread the word about #TheLambChallenge, including the Friday Instagram live segments. Share your favorite lamb recipes and photos on your own Facebook and Instagram pages to encourage America to get cooking with lamb. Be sure to tag us (@FanOfLamb and @AmericanLamb) and insert #thelambchallenge into your posts!
Consumers are being challenged to prepare 2 different American Lamb dishes, one for enjoying at home and one that is easily portable to share with family, frontline workers or anyone who cannot get out to shop. To enter the contest, consumers must share photos of their 2 prepared lamb dishes on Instagram and tag ALB (@FanOfLamb) by June 30th for a chance to win prizes. For every person that completes the challenge, ALB will donate to Feeding America – you can help us meet our $10,000 goal!