As family ranchers struggle with market disruptions and depressed prices, a bipartisan group of Senators is working to provide relief through mandatory country-of-origin labeling (MCOOL).
U.S. Senators Mike Rounds of South Dakota and Jon Tester of Montana – along with cosponsors Steve Daines of Montana, John Thune of South Dakota, and Cory Booker of New Jersey – introduced a resolution in support of the reinstatement of country-of-origin labeling for beef products. MCOOL, which was in place for beef for several years before it was repealed in 2015, required retailers to inform customers what country beef products were born and raised.
National Farmers Union (NFU) has advocated for COOL for 35 years in order to provide more information for consumers and to allow American farmers to differentiate their products. The organization applauds the resolution and will continue its decades-long fight for truth in labeling.
National Farmers Union advocates on behalf of nearly 200,000 American farm families and their communities. We envision a world in which farm families and their communities are respected, valued, and enjoy economic prosperity and social justice.
Brian Allmer & the BARN are members of the National Association of Farm Broadcasting (NAFB), the Colorado FFA Foundation, the Colorado 4H Foundation, the Colorado Farm Show Marketing Committee, 1867 Club Board Member, Denver Ag & Livestock Club Member, the Weld County Fair Board, the Briggsdale FFA Advisory Council, Briggsdale 4H Club Beef Leader & Founder / Coordinator of the Briggsdale Classic Open Jackpot Show.