Weekly USMEF Audio Report: U.S. Pork and Beef Industries Find Innovative Ways to Communicate with International Consumers
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DENVER, CO – April 28, 2020 –

While the COVD-19 pandemic hasn’t slowed international consumers’ enthusiasm for U.S. pork and beef, it has altered their buying behavior and changed the way the U.S. meat industry communicates with consumers.

With more people across the globe working from home, spending more time at home and cooking and eating much more frequently at home, the U.S. Meat Export Federation (USMEF) is utilizing support from the National Pork Board and the Beef Checkoff Program to raise the profile of U.S. pork and beef on social media and in online promotional and educational platforms. Jesse Austin, USMEF Vice President for Marketing, has more details on the innovative marketing techniques being employed in these challenging times.

New Recording


The U.S. Meat Export Federation (www.USMEF.org) is the trade association responsible for developing international markets for the U.S. red meat industry. It is funded by USDA; the beef, pork, lamb, corn and soybean checkoff programs, as well as its members representing nine industry sectors: beef/veal producing & feeding, pork producing & feeding, lamb producing & feeding, packing & processing, purveying & trading, oilseeds producing, feedgrains producing, farm organizations and supply & service organizations.   

Submitted to the BARN by:

Joe Schuele

Vice President, Communications

U.S. Meat Export Federation

303-547-0030 (mobile)

jschuele@usmef.org

www.usmef.org

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04-28-20 Weekly USMEF Audio Report: U.S. Pork and Beef Industries Find Innovative Ways to Communicate with International Consumers
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By Brian Allmer - The BARN

Brian Allmer & the BARN are members of the National Association of Farm Broadcasting (NAFB), the Colorado FFA Foundation, the Colorado 4H Foundation, the Colorado Farm Show Marketing Committee, 1867 Club Board Member, Denver Ag & Livestock Club Member, the Weld County Fair Board, the Briggsdale FFA Advisory Council, Briggsdale 4H Club Beef Leader & Founder / Coordinator of the Briggsdale Classic Open Jackpot Show.