Weekly USMEF Audio Report: U.S. Chilled Pork Gaining Customers in Hong Kong

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DENVER, CO – April 20, 2020 – Late last year, with funding support from the National Pork Board, the U.S. Meat Export Federation (USMEF) launched a campaign to expand retail sales of U.S. chilled pork in Hong Kong. This opportunity emerged when Hong Kong’s fresh pork supply declined sharply due to African swine fever (ASF) outbreaks in China.

In this update, Joel Haggard, USMEF senior vice president for the Asia Pacific, says the chilled pork initiative has faced significant challenges, including a lack of familiarity in Hong Kong, where consumers were more accustomed to fresh pork harvested locally and imported frozen pork. But sales have gradually increased, and U.S. chilled pork is gaining traction in the market. Haggard adds that going forward, USMEF is planning retail chilled pork promotions in mainland China and exploring promotional opportunities in Vietnam, where the domestic pork supply has also been hit hard by ASF.

Haggard on Chilled Pork to HK 4-20-20

The U.S. Meat Export Federation (www.USMEF.org) is the trade association responsible for developing international markets for the U.S. red meat industry. It is funded by USDA; the beef, pork, lamb, corn and soybean checkoff programs, as well as its members representing nine industry sectors: beef/veal producing & feeding, pork producing & feeding, lamb producing & feeding, packing & processing, purveying & trading, oilseeds producing, feedgrains producing, farm organizations and supply & service organizations.   

Submitted to the BARN by:

Joe Schuele

Vice President, Communications

U.S. Meat Export Federation

303-547-0030 (mobile)




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04-20-20 Weekly USMEF Audio Report: U.S. Chilled Pork Gaining Customers in Hong Kong

By Brian Allmer - The BARN

Brian Allmer & the BARN are members of the National Association of Farm Broadcasting (NAFB), the Colorado FFA Foundation, the Colorado 4H Foundation, the Colorado Farm Show Marketing Committee, 1867 Club Board Member, Denver Ag & Livestock Club Member, the Weld County Fair Board, the Briggsdale FFA Advisory Council, Briggsdale 4H Club Beef Leader & Founder / Coordinator of the Briggsdale Classic Open Jackpot Show.