Recovery may be a silver lining for direct marketers
Recognize that consumers are likely to rethink their eating habits after COVID-19: Among consumers in 11 Asian markets, only Japanese consumers said they were less likely to change their eating habits in an exclusive Nielsen survey. In China, for example, Nielsen found that 86% said they would eat at home more often than before the outbreak, tracking closely with consumers in Hong Kong (77%), South Korea, Malaysia and Vietnam (all 62%). High demand for more takeaway and home delivery of food also was noted in Hong Kong, South Korea and Thailand, representing the “on-the-go” lifestyles and convenience value these options provide. For retailers, the post-coronavirus challenge will be managing supply levels and surges in demand as new habits evolve.