Weekly USMEF Audio Report: For U.S. Red Meat, Positive Signs Emerging in Key Asian Markets

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DENVER, CO – March 30, 2020 – Since January, the coronavirus pandemic has created significant challenges for the food industry in Asia, with in-restaurant dining suspended in some countries for several weeks. But demand for pork and beef has proven resilient at the retail level, with supermarket sales remaining very strong and consumers greatly increasing their use of e-commerce platforms and delivery services. While the restaurant sector still faces a long recovery, U.S. Meat Export Federation (USMEF) President and CEO Dan Halstrom says it is showing strong signs of improvement, with more workers returning to a normal routine and restaurant traffic beginning to rebound. Halstrom adds that the impact of African swine fever (ASF) is still being felt across the globe, heightening the need for high-quality protein. He notes that with the U.S. red meat industry in a period of record-large production, it is especially well-positioned to fill this need.

Halstrom COVID-19 Update 3-30-20

The U.S. Meat Export Federation (www.USMEF.org) is the trade association responsible for developing international markets for the U.S. red meat industry. It is funded by USDA; the beef, pork, lamb, corn and soybean checkoff programs, as well as its members representing nine industry sectors: beef/veal producing & feeding, pork producing & feeding, lamb producing & feeding, packing & processing, purveying & trading, oilseeds producing, feedgrains producing, farm organizations and supply & service organizations.   

Submitted to the BARN by:

Joe Schuele

Vice President, Communications

U.S. Meat Export Federation

303-547-0030 (mobile)




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03-30-20 Weekly USMEF Audio Report: For U.S. Red Meat, Positive Signs Emerging in Key Asian Markets

By Brian Allmer - The BARN

Brian Allmer & the BARN are members of the National Association of Farm Broadcasting (NAFB), the Colorado FFA Foundation, the Colorado 4H Foundation, the Colorado Farm Show Marketing Committee, 1867 Club Board Member, Denver Ag & Livestock Club Member, the Weld County Fair Board, the Briggsdale FFA Advisory Council, Briggsdale 4H Club Beef Leader & Founder / Coordinator of the Briggsdale Classic Open Jackpot Show.