Weekly USMEF Audio Report: U.S. Pork Products Making Big Gains in Australia and New Zealand
DENVER, CO – March 3, 2020 – One of the regions that helped push U.S. pork exports to record levels in 2019 is Oceania, where exports to Australia increased by about one-third year-over-year and the volume shipped to New Zealand jumped by nearly 40%. Because distribution and sale of fresh U.S. pork faces significant restrictions in the region, most of the export volume to Oceania is raw material used for further processing. However, value-added U.S. pork products are also rapidly gaining popularity in Australia and New Zealand’s retail and foodservice sectors.
From her office in Singapore, Sabrina Yin, U.S. Meat Export Federation (USMEF) regional director for Southeast Asia, oversees promotional activities for U.S. pork in Australia and New Zealand. She explains that a tight labor market and rising raw material prices in these countries make finished U.S. pork products especially attractive to importers and distributors. Yin adds that USMEF is looking to further expand sales of these products through direct consumer outreach as well as by matching U.S. suppliers with prospective customers, including distributors, retailers and food service operators.
Last year U.S. pork exports to Australia totaled more than 105,000 metric tons (mt), a year-over-year increase of 31%, while export value climbed 33% to $302 million. Exports to New Zealand were 10,866 mt, up 38% from 2018, with value increasing 45% to $37.2 million.
The U.S. Meat Export Federation (www.USMEF.org) is the trade association responsible for developing international markets for the U.S. red meat industry. It is funded by USDA; the beef, pork, lamb, corn and soybean checkoff programs, as well as its members representing nine industry sectors: beef/veal producing & feeding, pork producing & feeding, lamb producing & feeding, packing & processing, purveying & trading, oilseeds producing, feedgrains producing, farm organizations and supply & service organizations.
Submitted to the BARN by:
Vice President, Communications
U.S. Meat Export Federation