From Left to Right J. Neil Orth, Jeff Aegerter, Bruce Brooks, John Goggins, Alan Sears, Hoover Case, Bruce Bradley, Don Birk

Livestock Marketeers 2020 Hall of Fame Induction

DENVER — The Livestock Marketeers — An informal fraternity of livestock fieldmen, auctioneers, sale managers and related livestock business leaders met for their 55
th Annual Banquet at the National Western Club on January 18th. The 2020 inductees into the Hall of Fame were Hoover Case, Marshfield, Mo, Alan Sears, Eaton, Co and Jerry Gliko (Posthumous), Belt, Mt.

Hoover Case

Hoover Case, of Marshfield, MO, has dedicated most of his life to auctioneering
purebred cattle and helping youth in agriculture. In 1966, 16-year-old Hoover Case stepped into the sale ring with his Charolais heifer at the American Royal Charolais Sale. Case remembers, “George Morse was the auctioneer on the block. I listened to him and decided that was what I wanted to do.” For the last 36 years Hoover has been heavily involved with Santa Gertrudis, Beefmaster-Brangus, Simbrah and other “Eared” breeds, auctioneering purebred sales from Texas to Florida. Highlights of his career include selling the King Ranch 150th Anniversary sale in 2003, as well as continuing to this day selling Registered Livestock around the country after a devastating onset of bacterial meningitis left him paralyzed in 1993. Hoover and his wife Susan reside in Marshfield, MO. They have 3 children, 6
Grandchildren and another on the way in March. Case stated “It is truly an honor to be a member of the Livestock Marketeers. The privilege of working with so many great people in the purebred Livestock business is an honor I shall cherish forever. Thank You.”

Alan Sears

Alan Sears resides in Eaton, Colorado with his wife Diane, daughter Abby Kate and son
James. Alan has dedicated his life to the livestock marketing industry with jobs in both
production agriculture and media publication. His vast knowledge of all thing’s cattle makes him an invaluable resource for purebred and commercial cattlemen across the country. After graduating from Purdue University with a degree in Animal Science he began his career with the Shorthorn Country, a position he held for 10 years. From then until now he has held positions at the: Drovers Journal, North American Limousin Foundation and The Western Ag Reporter. Alan also had another stint with the Shorthorn Country as well as Dieter Brothers in South Dakota and Five Star Cattle Systems. Sears currently works for The Western Ag Reporter as well as owning and operating Sears Marketing Service. You can see Alan working the ring at numerous production, feeder calf or horse sales across America. When not serving as a ringman he is either managing the sale or helping buyers make selection decisions. Alan said, “I am truly humbled to be inducted into this great fraternity along side so many other talented individuals.’’

Jerry Gliko (Posthumous)

Jerry Gliko was a lifelong member of the livestock marketing fraternity. From his first job with the American Hereford Association to his ultimate position at the Western Livestock Journal, Jerry was one of the most well liked and vibrant personalities on sale day. Many breeders commented on his warm demeanor and professional attitude while serving those positions. His presence at the sale and in the industry is missed by many people.

SOURCE – Livestock Marketeers

Submitted to the BARN by:

Colt Keffer

Director of Industry Relations & Sales

American Int’l Charolais Association

1903 Los Cabos Dr.

Windsor, Co 80550


By Brian Allmer - The BARN

Brian Allmer & the BARN are members of the National Association of Farm Broadcasting (NAFB), the Colorado FFA Foundation, the Colorado 4H Foundation, the Colorado Farm Show Marketing Committee, 1867 Club Board Member, Denver Ag & Livestock Club Member, the Weld County Fair Board, the Briggsdale FFA Advisory Council, Briggsdale 4H Club Beef Leader & Founder / Coordinator of the Briggsdale Classic Open Jackpot Show.