USRSB Recognizes Where Food Comes From BeefCARE™ Standard 

DENVER (January 6, 2020) – The U.S. Roundtable for Sustainable Beef (USRSB), a full beef stakeholder initiative focused on continuous improvement, recognized the Where Food Comes From (WFCF) BeefCARE™ standard for its alignment to the U.S. Beef Industry Sustainability Framework (Framework). The alignment signifies proper incorporation of cow-calf sustainability indicators and metrics into BeefCARE™.

“We are pleased to announce the launch of our new BeefCARE™ standard, which is now available to cow/calf ranches and stocker/backgrounder operations throughout the U.S. that are eager to share their sustainability stories with processors, retailers and consumers,” said Leann Saunders, president of IMI Global and WFCF. “By being a third-party verified program, CARE™ certification is intended to add value to operations through consumer marketing as well as measured and improved sustainability practices. The program is inclusive of animal husbandry, environmental stewardship and people and community standards.”

BeefCARE™ joins four other marketplace programs recognized for their alignment to the six key elements of the Framework including animal health and well-being, efficiency and yield, employee safety and well-being, air emissions and greenhouse gas emissions, land resources and water resources. These programs applied and underwent an evaluation by an independent third-party to demonstrate incorporation of Framework criteria. The alignment claim is applicable for three years, at which time companies must reapply to keep their recognition status.

“Efforts to seek alignment with the U.S. Beef Industry Sustainability Framework demonstrates the commitment of our supply chain partners to showcase the unmatched economic, social and environmental performance of the U.S. beef industry,” USRSB Chair Ben Weinheimer said. “It also communicates the industry’s commitment to continuously improve beef sustainability in the U.S. We’re proud Where Food Comes From is taking this step to tell the industry’s sustainability story.”

Cattle producers interested in exploring the BeefCARE™ standard can learn more by visiting To explore the U.S. Beef Industry Sustainability Framework or to learn more about the USRSB recognition program, visit

Disclaimer: The USRSB Recognition Program does not allow for product claims related to the U.S. Beef Industry Sustainability Framework. Recognized organizations that have successfully completed the USRSB Recognition Program does not imply endorsement or recommendation by the USRSB.

The U.S. Roundtable for Sustainable Beef (USRSB) is a multi-stakeholder initiative developed to advance, support and communicate continuous improvement in sustainability of the U.S. beef value chain. The USRSB achieves this through leadership, innovation, multi-stakeholder engagement and collaboration. For more information please visit the USRSB website at or email

By Brian Allmer - The BARN

Brian Allmer & the BARN are members of the National Association of Farm Broadcasting (NAFB), the Colorado FFA Foundation, the Colorado 4H Foundation, the Colorado Farm Show Marketing Committee, 1867 Club Board Member, Denver Ag & Livestock Club Member, the Weld County Fair Board, the Briggsdale FFA Advisory Council, Briggsdale 4H Club Beef Leader & Founder / Coordinator of the Briggsdale Classic Open Jackpot Show.