National Western Stock Show Announces Jake Jabs as 2020 Parade Grand Marshal

Denver, CO.  –The National Western Stock Show is excited to announce Colorado businessman, legend and Stock Show enthusiast Jake Jabs as the 2020 Parade Grand Marshal.

On Thursday, January 9th, Jake Jabs will lead the traditional drive of Longhorn cattle, horses and western wagons through the streets of downtown Denver to celebrate the start of the 114th National Western Stock Show. The Stock Show Kick-Off Parade, presented by Arrow Electronics, begins at noon outside Union Station.  The parade marches fifteen blocks down 17th Street to Tremont.

“It is a great honor to have a Colorado icon, philanthropist and true western legend like Jake Jabs kicking-off our annual Stock Show Parade,” said Paul Andrews, President & CEO of the National Western Stock Show.

“Jake grew up on a ranch in Montana, was a member of his college rodeo team, and has given back to the agricultural community throughout his personal and professional life,” said Andrews. “Jake is the perfect person to lead this historic, western tradition.”

The parade concludes with the annual barbecue lunch, hosted by Colorado State University and sponsored by Wells Fargo. The lunch will take place in the atrium at 1700 Broadway from 11:30 a.m. to 1:30 p.m. Lunch guests will enjoy great western barbecue, music and the City of Denver’s proclamation of January 9, 2020, as DRESS WESTERN DAY in Denver. The barbecue is open to the public and benefits the 4-H International Youth Group. Lunch tickets are $12.


About the National Western Stock Show

Established in 1906, the National Western Stock Show is a 501(c) (3) charitable organization that provides college and graduate level scholarships in agricultural-related fields of study. Its mission is to serve producers and consumers throughout the world by being the premier stock show, equestrian competitions and center for year-round events. The 16-day show also serves as an entertainment arena, hosting one of the world’s richest regular season professional rodeos, family and educational shows plus Colorado’s largest western trade show. For more information, visit


By Tucker Allmer - The BARN

Tucker Allmer & the BARN are members of the National Association of Farm Broadcasting (NAFB), the Colorado FFA Foundation, the Colorado 4H Foundation, the Colorado Farm Show Marketing Committee, 1867 Club Board Member, Denver Ag & Livestock Club Member, the Weld County Fair Board, the Briggsdale FFA Advisory Council, Briggsdale 4H Club Beef Leader & Founder / Coordinator of the Briggsdale Classic Open Jackpot Show.

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