Weekly USMEF Audio Report: New Africa Representative Sees Exciting Growth Opportunities for U.S. Red Meat
DENVER, CO -November 26, 2019 – Matt Copeland recently joined the U.S. Meat Export Federation (USMEF) as the organization’s first-ever regional representative in Africa. Copeland, who is based in Durban, South Africa, has extensive experience in business development and global commodity trading, most recently serving as Interra International’s sales manager for both Sub-Saharan and southern Africa.
Small volumes of U.S. beef and pork have been entering Africa for some time, and its rapidly growing economy is attracting more and more interest from U.S. meat exporters. But the region is known for a significant amount of risk and uncertainty, and Copeland explains how a local, experienced presence will be of value to USMEF member companies looking to expand their business in Africa.
While beef livers and other variety meat currently make up most U.S. exports to Africa, Copeland discusses emerging opportunities for higher-end products in Africa’s hotel, restaurant and retail sectors.
The U.S. Meat Export Federation (www.USMEF.org) is the trade association responsible for developing international markets for the U.S. red meat industry. It is funded by USDA; the beef, pork, lamb, corn and soybean checkoff programs, as well as its members representing nine industry sectors: beef/veal producing & feeding, pork producing & feeding, lamb producing & feeding, packing & processing, purveying & trading, oilseeds producing, feedgrains producing, farm organizations and supply & service organizations.
Submitted to the BARN by:
Vice President, Communications
U.S. Meat Export Federation