Weekly USMEF Audio Report: New Africa Representative Sees Exciting Growth Opportunities for U.S. Red Meat

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DENVER, CO -November 26, 2019 – Matt Copeland recently joined the U.S. Meat Export Federation (USMEF) as the organization’s first-ever regional representative in Africa. Copeland, who is based in Durban, South Africa, has extensive experience in business development and global commodity trading, most recently serving as Interra International’s sales manager for both Sub-Saharan and southern Africa.

Small volumes of U.S. beef and pork have been entering Africa for some time, and its rapidly growing economy is attracting more and more interest from U.S. meat exporters. But the region is known for a significant amount of risk and uncertainty, and Copeland explains how a local, experienced presence will be of value to USMEF member companies looking to expand their business in Africa.

While beef livers and other variety meat currently make up most U.S. exports to Africa, Copeland discusses emerging opportunities for higher-end products in Africa’s hotel, restaurant and retail sectors.

Copeland New Africa Rep 11-25-19

The U.S. Meat Export Federation (www.USMEF.org) is the trade association responsible for developing international markets for the U.S. red meat industry. It is funded by USDA; the beef, pork, lamb, corn and soybean checkoff programs, as well as its members representing nine industry sectors: beef/veal producing & feeding, pork producing & feeding, lamb producing & feeding, packing & processing, purveying & trading, oilseeds producing, feedgrains producing, farm organizations and supply & service organizations.   

Submitted to the BARN by:

Joe Schuele

Vice President, Communications

U.S. Meat Export Federation

303-547-0030 (mobile)




By Tucker Allmer - The BARN

Tucker Allmer & the BARN are members of the National Association of Farm Broadcasting (NAFB), the Colorado FFA Foundation, the Colorado 4H Foundation, the Colorado Farm Show Marketing Committee, 1867 Club Board Member, Denver Ag & Livestock Club Member, the Weld County Fair Board, the Briggsdale FFA Advisory Council, Briggsdale 4H Club Beef Leader & Founder / Coordinator of the Briggsdale Classic Open Jackpot Show.

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