Weekly USMEF Audio Report: Germany Emerges as Leading European Destination for U.S. Beef
DENVER, CO -October 28, 2019 – Yuri Barutkin, U.S. Meat Export Federation (USMEF) representative in Europe, discusses the factors that make Germany the leading European market for high-quality U.S. beef. These include Germany’s high standard of living, large per capita meat consumption and receptive attitude toward imported food products.
Barutkin also discusses recent U.S. beef promotional activities in Germany, conducted with support from the Beef Checkoff Program. In Cologne, USMEF collaborated with major European importer Nice to Meat to hold Barbecue Prime Night, promoting alternative beef cuts such as chuck roll and inside skirt. During Hamburg Food Week, a special U.S. beef menu was showcased at several local restaurants. USMEF also held an educational dinner for prospective customers and culinary media in Düsseldorf.
U.S. beef exports to the European Union continue to be constrained by the lack of adequate capacity in the EU’s duty-free high-quality beef quota. Germany is one of the markets that holds excellent growth potential once the United States has a country-specific share of the duty-free quota – a provision on which the U.S. and EU recently reached agreement, but which still requires approval from the European Parliament. USMEF hopes to see it implemented in early 2020.
The U.S. Meat Export Federation (www.USMEF.org) is the trade association responsible for developing international markets for the U.S. red meat industry. It is funded by USDA; the beef, pork, lamb, corn and soybean checkoff programs, as well as its members representing nine industry sectors: beef/veal producing & feeding, pork producing & feeding, lamb producing & feeding, packing & processing, purveying & trading, oilseeds producing, feedgrains producing, farm organizations and supply & service organizations.
Submitted to the BARN by:
U.S. Meat Export Federation