CCA and CLA Launch Better With Beef Campaign at NWSS


Colorado is Better with Beef

DENVER, CO – September 4, 2019 – Colorado beef fuels our economy and your body.  Today, Colorado’s beef industry launched a consumer and citizen-facing educational initiative telling the story of why Colorado is Better with Beef.   Today, keynoting the launch event, Governor Jared Polis stated, “We want to make sure that at the end of the day farming and ranching isn’t just a storied part of Colorado’s history… But an important, dynamic, and growing part of Colorado’s future.” 

Not only have beef producers increased sustainability 5% in the last six years, but also contribute invaluable benefits such as wildlife habitat, open space, and recreational opportunities on over half of Colorado’s lands.  “We love our animals, we love our environment. We do everything that we can to leave the environment a better place next year than it was last year (…) meeting the needs of our consumers in Colorado, nationally, and worldwide,” said Senator Jerry Sonnenberg.

According to former Commissioner of Agriculture, Don Ament, “Today’s beef producers are producing the same amount of beef that they did in 1977 with 33% fewer cattle, and in Colorado that is a $4 billion industry.”  Governor Polis added, “I know that working with cattlemen and working with our beef producers, we can find a way to make the future work for Colorado ranchers.”

Today’s “Better With Beef” launch marked an important milestone in continuing the legacy and evolution of Colorado’s beef industry.  Colorado Cattlemen’s Association’s President, Steve Wooten, and Colorado Livestock Association’s President, Mike Veeman stated, “The Better With Beef initiative will engage stakeholders, partners, and producers throughout Colorado to deploy the best in science, technology, and societal support.”

Governor Polis said it best, “Agriculture is really at the foundation of every human life.”

Follow the story of “Better With Beef” online at and on social media with #BetterWithBeef.

The BARN provided LIVE webcast coverage of the Better with Beef Campaign Launch – CLICK HERE to watch the archive

Colorado Livestock Association (CLA) was formed in 1998 through a restructuring of the then 43-year-old Colorado Cattle Feeders Association (CCFA). CLA members are cattle and sheep feeders, cow/calf producers, dairy farmers, swine operations, and industry partners. CLA works on behalf of its members in the regulatory and legislative arenas in Colorado. For more information about CLA visit For questions please contact our office at (970) 378-0500.

Colorado Cattlemen’s Association’s (CCA) mission is to serve as the state’s premier cattlemen’s association that serves as the principal voice and advocate for Colorado beef production. CCA accomplishes this through its vision of “advancing the legacy” of beef production for our members by ensuring a dynamic and profitable industry that provides growth and opportunity for future generations. CCA’s commitment lies within these core competencies: government affairs, issues management, communication and outreach, and member services and benefits. For questions please contact CCA’s office at (303) 431-6422.

Governor Jared Polis speaks to the importance of Colorado’s beef industry and its future.
Senator Jerry Sonnenberg addresses crowd from perspective of a beef producer and elected official.
Former Commissioner of Agriculture, Don Ament speaks to attendees on the true facts of beef production in Colorado agriculture.
Colorado Cattlemen’s Association President, Steve Wooten announces Better With Beef initiative.
Colorado Livestock Association President, Mike Veeman announces Better With Beef initiative.
Members of the Yuma County Cattlemen’s Assn. grilling burgers for launch attendees.

By Tucker Allmer - The BARN

Tucker Allmer & the BARN are members of the National Association of Farm Broadcasting (NAFB), the Colorado FFA Foundation, the Colorado 4H Foundation, the Colorado Farm Show Marketing Committee, 1867 Club Board Member, Denver Ag & Livestock Club Member, the Weld County Fair Board, the Briggsdale FFA Advisory Council, Briggsdale 4H Club Beef Leader & Founder / Coordinator of the Briggsdale Classic Open Jackpot Show.

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