Weekly USMEF Audio Report: U.S. Red Meat Showcase Connects U.S. Exporters with Buyers in Southeast Asia
DENVER, CO – September 3, 2019 – In late August the U.S. Meat Export Federation (USMEF) conducted its first-ever regional product showcase in Southeast Asia, a promising market for U.S. red meat. Last year U.S. beef exports to countries in the Association of Southeast Asian Nations (ASEAN) reached $275 million and U.S. pork exports were nearly $170 million, but the region still has untapped potential. One of the challenges for U.S. exporters is that prospective customers in the ASEAN are spread across many small countries, so one of the main objectives of the USMEF product showcase was to allow exporters to meet face-to-face with many buyers at a single location in Singapore.
USMEF Trade Analyst Jessica Spreitzer participated in the product showcase and made a presentation at an accompanying educational seminar. She covered global red meat trade, production and consumption trends, while Dr. Travis Arp, USMEF senior director of export services and market access, presented on the technical requirements that govern U.S. red meat entering ASEAN countries.
The U.S. Meat Export Federation (www.USMEF.org) is the trade association responsible for developing international markets for the U.S. red meat industry. It is funded by USDA; the beef, pork, lamb, corn and soybean checkoff programs, as well as its members representing nine industry sectors: beef/veal producing & feeding, pork producing & feeding, lamb producing & feeding, packing & processing, purveying & trading, oilseeds producing, feedgrains producing, farm organizations and supply & service organizations.
Submitted to the BARN by:
Vice President, Communications
U.S. Meat Export Federation