IRI data for the July 2018 through June 2019 marketing year (MY19) show both successes and opportunities for the potato category. Total potato sales increased in dollars by 2.0% while sales volume declined by (1.0)%. The increase in volume sales occurred in April 2019 through June 2019, finishing the marketing year off on a positive note.
Frozen, refrigerated, and dehydrated potatoes have the largest volume sales increase for MY19. The frozen potato volume increase is driven by growth in hash browns, tater drums, and French fries. The decline in total potato sales is due to a (3.3)% decline in fresh potato sales. Russet and red potato types are the main contributors to the drop in fresh volume sales. Russet potatoes decreased in volume sales by (6.0)%, followed by red potatoes with a volume sales decline of (4.2)%. Five-pound, eight-pound, and 10-pound fresh potato pack sizes fell in volume sales. One to four-pound pack sizes increased in volume sales by 0.2%. Pack sizes greater than 10-pound increased in volume sales by 6.8%.
Click the purple buttons below for Total Potato Sales and Fresh Potato Sales reports for July 2018 through June 2019. Potatoes USA accepts no liability for the content of these reports, or for the consequences of any actions taken on the basis of any information contained herein. Please reach out to Kayla Dome at retail@potatoesusa.com with any questions.
Potatoes USA is the nation’s potato marketing and research organization. Based in Denver, Colorado, Potatoes USA represents more than 2,500 potato growers and handlers across the country. Potatoes USA was established in 1971 by a group of potato growers to promote the benefits of eating potatoes. Today, as the largest vegetable commodity board, Potatoes USA is proud to be recognized as an innovator in the produce industry and dedicated to positioning potatoes as a nutrition powerhouse.
Tucker Allmer & the BARN are members of the National Association of Farm Broadcasting (NAFB), the Colorado FFA Foundation, the Colorado 4H Foundation, the Colorado Farm Show Marketing Committee, 1867 Club Board Member, Denver Ag & Livestock Club Member, the Weld County Fair Board, the Briggsdale FFA Advisory Council, Briggsdale 4H Club Beef Leader & Founder / Coordinator of the Briggsdale Classic Open Jackpot Show.
