Inside the CDA’s Colorado Proud Program with Marketing Specialist Wendy White…

The BARN – Briggsdale, CO – July 30 2019 – In case you didn’t know…Colorado Proud is celebrating its 20th anniversary this year. With that in mind, Colorado Proud is hosting “The Next Generation of Ag Tour” in  August…a month-long commemoration of Colorado Proud’s 20th anniversary, focusing on consumers’ “appetite” for locally-grown food, agricultural relationships and innovation.

And joining the Colorado Ag News Network and FarmCast Radio to discuss the CO Proud Program, its impact and much more is Wendy White, Marketing Specialist at the Colorado Department of Agriculture in the Markets Division.

Topics covered within the interview include:


Colorado Proud Advertising on CBS 4 in Denver. Watch for the new Colorado Proud television ads on CBS 4 in Denver, July-September. We’ll be encouraging consumers to look for the new logo and buy local. Colorado Proud member, Proctor Produce in Rocky Ford, is featured in this year’s ad.

To learn more about the Colorado Proud Program visit

Wendy Lee White has been a Domestic Marketing Specialist for the Colorado Department of Agriculture for more than 15 years. Her primary responsibility is managing the award-winning Colorado Proud program, which encourages consumers, restaurants, schools and retailers to purchase Colorado food and agricultural products. She organizes public relations and promotion efforts for the Markets Division in addition to developing division brochures and publications. Wendy is also actively involved with promoting agritourism events and activities in the state. Through the annual Colorado Farm Fresh Directory and the Department’s Web site, she helps farms and ranches market their agritourism operations to both residents and tourists. Wendy graduated from Colorado State University with a BS in Animal Science and from the University of Colorado-Colorado Springs with an MBA emphasizing Marketing.

To learn more about the Colorado Proud Program visit

The mission of the Department of Agriculture is to strengthen and advance Colorado agriculture; promote a safe, high quality, and sustainable food supply; and protect consumers, the environment, and natural resources.  The vision of the Department of Agriculture is that Colorado agriculture be strong and vibrant, a key driver of the state’s economy, and recognized worldwide for its safe, affordable, and abundant supply of high quality food and agricultural products. If you would like to learn more about the Colorado Department of Agriculture stop by their offices @ 305 Interlocken Parkway in Broomfield, CO, give them a call @ 303-869-9000 or visit the CDA online @

By Tucker Allmer - The BARN

Tucker Allmer & the BARN are members of the National Association of Farm Broadcasting (NAFB), the Colorado FFA Foundation, the Colorado 4H Foundation, the Colorado Farm Show Marketing Committee, 1867 Club Board Member, Denver Ag & Livestock Club Member, the Weld County Fair Board, the Briggsdale FFA Advisory Council, Briggsdale 4H Club Beef Leader & Founder / Coordinator of the Briggsdale Classic Open Jackpot Show.