A screen capture of the beefboard.org home page


CENTENNIAL, CO (July 25, 2019) –The Cattlemen’s Beef Promotion and Research Board (CBB) has launched a newly redesigned and updated website at www.beefboard.org that will make it easier for cattle producers to quickly find information about the national Beef Checkoff program. 

“One of our primary goals is to better communicate with producers so that they know exactly how their checkoff dollars are being spent,” said Greg Hanes, CEO of the Cattlemen’s Beef Board. “By updating our website, we’re  continuing our mission of clear communication that will help producers become more aware of how the checkoff is positively influencing beef demand.”

The website now features revised navigation and a blog-like structure that makes it easier for visitors to quickly find content and information that’s relevant to their unique needs and interests. Key information – including frequently asked questions (FAQs), the Beef Industry Long Range Plan and an explanation of how checkoff money is invested – is readily available on the website’s home page. 

In 2018, the CBB launched The Drive, a complimentary producer newsletter that contains the latest industry facts, statistics and stories highlighting the many ways checkoff dollars are driving demand for beef worldwide. Articles, infographics and other content from current issues of The Drive’s print and email editions are featured prominently on the updated website, keeping it fresh and encouraging repeat visits. Website visitors may also sign up for a complimentary subscription to The Drive.

“We’ve received extremely positive feedback about The Drive since introducing it last year,” Hanes said. “Now, by making The Drive’s content available on the new website, we’re providing producers with the opportunity to get checkoff information online as well as in print or via email.”

For more information about the Beef Checkoff and its programs, including promotion, research, foreign marketing, industry information, consumer information and safety, contact the Cattlemen’s Beef Board at 303-220-9890 or visit the new website at www.beefboard.org.

A screen capture of information about The Drive newsletter, also on beefboard.org


The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.

Submitted to The BARN by:

Lynette Von Minden, Swanson Russell & Sarah Metzler, Cattlemen’s Beef Board


By Tucker Allmer - The BARN

Tucker Allmer & the BARN are members of the National Association of Farm Broadcasting (NAFB), the Colorado FFA Foundation, the Colorado 4H Foundation, the Colorado Farm Show Marketing Committee, 1867 Club Board Member, Denver Ag & Livestock Club Member, the Weld County Fair Board, the Briggsdale FFA Advisory Council, Briggsdale 4H Club Beef Leader & Founder / Coordinator of the Briggsdale Classic Open Jackpot Show.

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