As part of its biggest and toughest season yet, MasterChef Season 10 has partnered with the Beef Checkoff to bring viewers the beefiest Backyard BBQ challenge. Tune in to Fox on Thursday, July 18 at 8/7c to see how chefs use various popular beef cuts in the challenge.
Featuring Beef. It’s What’s For Dinner. on MasterChef, one of television’s most popular cooking shows, is a sure way to put beef on the forefront to millions of consumers throughout the country. When consumers are able to see easy, fun and enticing ways to incorporate beef into their next meal, they are more likely to purchase beef on their next trip to the grocery store. Being a part of this show is just one way the Beef Checkoff is dedicated to promoting beef to consumers through innovative and creative avenues.
On Friday, July 19, visit BeefItsWhatsForDinner.com to see the winning recipe, learn more about the cuts featured on the show and see other MasterChef-inspired recipes being promoted to consumers for them to share with their family and friends at their own backyard BBQs.
Visit BeefBoard.org to learn how the Beef Checkoff is supporting producers and leading consumers to beef!
For more information about the beef checkoff and its programs, including promotion, research, foreign marketing, industry information, consumer information and safety, visit MyBeefCheckoff.com.
ABOUT THE BEEF CHECKOFF
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.