Weekly USMEF Audio Report: Optimistic Outlook for U.S. Red Meat at Taiwan’s Largest Food Show

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DENVER, CO – June 25, 2019 – Joel Haggard, the U.S. Meat Export Federation’s (USMEF) Hong Kong-based senior vice president for the Asia Pacific, just returned from Taiwan where he participated in Food Taipei, Taiwan’s largest food trade show. He shares observations from this rapidly growing market for U.S. red meat in the attached audio report.

Haggard notes that while Taiwan is a relatively small market for U.S. pork, exports are surging in 2019. Through April, U.S. pork shipments to Taiwan totaled 8,819 metric tons (mt), up 80% from the same period last year, while value increased 55% to $19.3 million. U.S. lamb is fairly new to the Taiwanese market, having regained access in 2016. USMEF has outreach efforts planned this fall for chefs and other foodservice professionals interested in U.S. lamb.

Taiwan is a tremendous destination for U.S. beef, with exports in 2018 topping $500 million for the first time. At nearly 60,000 mt valued at $550 million, beef exports to Taiwan nearly doubled in volume and more than doubled in value over a period of just five years. Haggard sees excellent opportunities for future growth in Taiwan, as U.S. beef’s presence continues to expand in both the restaurant and retail sectors.

Haggard Taiwan Market Update 6-24-19

The U.S. Meat Export Federation (www.USMEF.org) is the trade association responsible for developing international markets for the U.S. red meat industry. It is funded by USDA; the beef, pork, lamb, corn and soybean checkoff programs, as well as its members representing nine industry sectors: beef/veal producing & feeding, pork producing & feeding, lamb producing & feeding, packing & processing, purveying & trading, oilseeds producing, feedgrains producing, farm organizations and supply & service organizations.   

Submitted to the BARN by:

Joe Schuele

Vice President, Communications

U.S. Meat Export Federation

303-226-7309 (office)

303-547-0030 (mobile)



By Tucker Allmer - The BARN

Tucker Allmer & the BARN are members of the National Association of Farm Broadcasting (NAFB), the Colorado FFA Foundation, the Colorado 4H Foundation, the Colorado Farm Show Marketing Committee, 1867 Club Board Member, Denver Ag & Livestock Club Member, the Weld County Fair Board, the Briggsdale FFA Advisory Council, Briggsdale 4H Club Beef Leader & Founder / Coordinator of the Briggsdale Classic Open Jackpot Show.

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