CO Beef Council News: Popular Competitor on NBC’s Ninja Warrior to Appear at Colfax Marathon’s Health and Fitness Expo

Fitness Course Will Feature Cowboy Ninja Lance Pekus

ENGLEWOOD, CO (May 7, 2019) – Cowboy Ninja Lance Pekus will inspire thousands to find their inner warrior when he appears at the 2019 Colfax Marathon Denver Health and Fitness Expo May 17-18 at Broncos Stadium at Mile High. Pekus will be at the expo greeting fans, leading attendees through a ninja course and participating in exhibition runs. His appearance is sponsored by the Colorado Beef Council and the state’s cattle ranchers and farmers through the Beef Checkoff.

Pekus appeared on seasons 4-9 of NBC’s American Ninja Warrior as the Cowboy Ninja, thrilling fans with his amazing strength and endurance. He and his family live in Salmon, Idaho, where he works on his father-in-law’s ranch and part time for the U.S. Forest Service. Pekus represents the beef industry to consumers and within the health and fitness community as part of the beef industry’s Beef. It’s What’s For Dinner. strength campaign.

Pekus says he enjoys the ranching lifestyle and finds it gives him a sense of worth and peacefulness. He also believes a healthy diet has helped him both from ranch home and ninja warrior perspectives.

“Obviously, beef is a big part of my life, and it’s a big part of my diet as an excellent source of protein and other essential nutrients, but, to me, strength comes in all sorts of forms,” says Pekus. “I look at people in my life, and I’ve got family strength, emotional strength, mental strength. All of that builds the overall strength of a person.”

Participants in the Colfax Marathon and Health and Fitness Expo are invited to visit with Pekus and try their hand at his ninja course May 17 from 2-8 p.m. and May 18 from 9 a.m. – 5 p.m. 

The Colorado Beef Council (CBC) manages demand building programs for Colorado’s $3.4 Billion beef industry.  CBC operates under the guidance of its Board of Directors who are appointed by the Governor of the state of Colorado and represent the producer, feeder, dairy, livestock marketer, purveyor, and processor segments of the industry. 

Funded by the $1 per head beef checkoff assessment on all cattle sold in the state, CBC retains half of each dollar collected for state level programs and forwards the other half to the Cattlemen’s Beef Board (CBB) for national level programs.  USDA-Ag Marketing Service provides oversight for all CBB and CBC programs, services, and business activities.

Submitted to The BARN by:


Colorado Beef Council News Release

Contact: Tami Arnold, Director of Marketing;


By Tucker Allmer - The BARN

Tucker Allmer & the BARN are members of the National Association of Farm Broadcasting (NAFB), the Colorado FFA Foundation, the Colorado 4H Foundation, the Colorado Farm Show Marketing Committee, 1867 Club Board Member, Denver Ag & Livestock Club Member, the Weld County Fair Board, the Briggsdale FFA Advisory Council, Briggsdale 4H Club Beef Leader & Founder / Coordinator of the Briggsdale Classic Open Jackpot Show.

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