Weekly USMEF Audio Report: NAMI President and CEO Gets Firsthand Look at U.S. Red Meat’s Success in Japan, Korea

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DENVER, CO – April 30, 2019 – Julie Anna Potts, president and CEO of the North American Meat Institute (NAMI), just made her first visit to two of the leading destinations for U.S. beef and pork – Japan and South Korea. Potts was accompanied by U.S. Meat Export Federation (USMEF) President and CEO Dan Halstrom and participated in several consumer events, retail promotions and industry meetings arranged by USMEF. She also received market briefings from U.S. Embassy staff in Tokyo and Seoul.

Potts offers observations from the consumer events and retail visits, noting that she was especially impressed with the manner in which U.S. beef and pork were presented and merchandised in these markets. She also discusses the favorable access terms U.S. red meat enjoys under the Korea-U.S. Free Trade Agreement and says it is urgent that the U.S. reach a trade agreement with Japan.

Julie Anna Potts on Japan, Korea 4-29-19

The U.S. Meat Export Federation (www.USMEF.org) is the trade association responsible for developing international markets for the U.S. red meat industry. It is funded by USDA; the beef, pork, lamb, corn and soybean checkoff programs, as well as its members representing nine industry sectors: beef/veal producing & feeding, pork producing & feeding, lamb producing & feeding, packing & processing, purveying & trading, oilseeds producing, feedgrains producing, farm organizations and supply & service organizations.   

Submitted to the BARN by:

Ralph Loos

Director of Communications

U.S. Meat Export Federation

Direct: 303-226-7312

Mobile: 303-717-6296

By Tucker Allmer - The BARN

Tucker Allmer & the BARN are members of the National Association of Farm Broadcasting (NAFB), the Colorado FFA Foundation, the Colorado 4H Foundation, the Colorado Farm Show Marketing Committee, 1867 Club Board Member, Denver Ag & Livestock Club Member, the Weld County Fair Board, the Briggsdale FFA Advisory Council, Briggsdale 4H Club Beef Leader & Founder / Coordinator of the Briggsdale Classic Open Jackpot Show.

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