NCGA: CommonGround Volunteers Spotlight Farming at “Empower and Light” Conference
Farm women volunteers involved in the CommonGround outreach program, along with state and national staff met in Kansas City, Mo., to share their experiences with the program and welcome new members earlier this week. Over the course of three days, the participants worked intensively to gain insight into consumer questions and hone the skills that they use to share their personal story and that of modern farming with urban and suburban moms.In addition to social media training and panels focused on consumer questions, the volunteers hosted an event for women from the Kansas City area focused on food discussions. From entering through an exhibit designed to provoke thoughts on what sources they turn to for information to a closing panel discussion featuring volunteers, a local lifestyle blogger and a dietitian, the evening sparked conversations and built relationships to bridge the divide from the field to fork.
The conference offered the volunteers and staff a chance to share experiences gained through program participation over the past year, during which the involved states hosted more than 120 events in more than 20 states. Since it began more than eight years ago, CommonGround has created more than 1.5 billion touch points through the grassroots efforts of more than 200 volunteers.
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