Inside the BARN with Coffey…Chuck Coffey, Incoming Chair of the Cattlemen’s Beef Board
BRIGGSDALE, CO – December 12, 2018 – Joining the Colorado Ag News Network and FarmCast Radio is the incoming Chairman of the Cattlemen’s Beef Board Chuck Coffey who is in Denver attending the CBB’s Leadership Summit discussing several topics including:
- Coffey’s Backfround
- CBB History & Mission
- What is the Beef Checkoff”
- What the Beef Checkoff can and can’t do
- CBB Board & Officer Team
- 2019 CBB Leadership Summit in Denver this week
- Communicating to the Consumer & Producer is Critical now more than ever before
- Beef Checkoff’s Impact on Demand
- Importance of Exports
- Dispelling the Myths & Misconceptions about the Beef Checkoff
- & More
Learn more about CHUCK COFFEY…
Chuck Coffey is a fifth-generation Oklahoma rancher who grew up on a ranch in the hill country of Harper, Texas. He proudly earned his bachelor’s and master’s degrees in range science from Texas A&M and now has three children, all of whom attend Oklahoma State University. Chuck taught agriculture at Murray State College in Tishomingo, Okla. after completing his master’s in 1985, eventually chairing the department there, until he joined the Noble Foundation as a pasture and range consultant in 1993. He is extremely passionate about ranching and feels blessed to be able to work on the ranch every day, especially after a serious horseback-riding accident that threatened to leave him paralyzed before several surgeries and months and months of rehabilitation. With a wealth of activities on and off of the ranch at any given time, Chuck says he has learned that “staying busy keeps you young.”
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval. Learn more about the Cattlemen’s Beef Board and YOUR Beef Checkoff online @ http://www.beefboard.org
